Influencer event Cologne, november 2024
On November 9, 2024, the beautypress influencer event took place in the Ulrepforte in Cologne, the living room of the Rote Funken Köln.
The 74 influencers in attendance met 15 beauty brands from the fields of skincare, cosmetics, foot care, facial cleansing and hair care. The exclusive event offered participants the opportunity to get to know and test new products, exchange ideas with brand representatives and gain exciting insights into the latest beauty trends.
During the skin analysis at the Louis Widmer stand, an individual care concept could be designed. At IKW-Industrieverband Körperpflege- und Waschmittel e. V., the influencers were able to find out their skin type and condition and what is important for the right skincare during a comprehensive skin analysis.
The atmosphere was relaxed and offered plenty of opportunity for networking among the influencers as well as sharing experiences and impressions directly with their communities on social media. The event was a complete success and was highly praised by the influencers and brands.